Pioneering Digital Transformation: The Launch of Penang IX Powered by DE-CIX

On 5 January 2024, at the Jen By Shangri-La Hotel in Georgetown, Penang, DE-CIX Malaysia, in collaboration with Digital Penang, celebrated the launch of the Penang IX (PIX). This groundbreaking initiative is set to redefine the digital infrastructure of the region, marking a new chapter in Penang’s journey towards becoming a leader in digital connectivity.

Penang IX: Building the Future of Digital Connectivity

The introduction of Penang IX, powered by DE-CIX, signifies a bold step forward in Penang’s ambition to emerge as a central hub for digital exchange in Southeast Asia. This initiative is deeply integrated with the Penang state government’s broader vision of digital transformation, aimed at nurturing a robust environment for technological innovation and infrastructure development.

Central to the mission of PIX is the localisation of Internet traffic within Penang. This approach allows content providers to host data closer to end-users, thereby significantly reducing latency and enhancing the overall online experience. Such advancements are expected to accelerate the adoption of cutting-edge technologies, including the Internet of Things (IoT), Virtual Reality (VR), and Industry 4.0 (IR4.0). These technologies, which thrive on low-latency networks, will find a fertile ground for growth in Penang’s evolving digital landscape.

A New Era of Economic Opportunity

Beyond technological advancements, the launch of PIX is poised to drive substantial economic growth in Penang. By attracting global and regional investments, PIX is set to be a catalyst for innovation, offering businesses and entrepreneurs a highly connected ecosystem in which to thrive. The strategic localisation of internet traffic is anticipated to create a ripple effect, bolstering the region’s economy and reinforcing Penang’s position as a critical player in the global digital economy.

Expanding Horizons: DE-CIX’s Vision for Regional Connectivity

The launch of Penang IX is just one of many initiatives under DE-CIX Malaysia’s broader strategy to enhance regional digital infrastructure. In line with this vision, the company plans to establish a new Internet Exchange at the Malaysia-Thailand border, scheduled for launch later in 2024. This expansion highlights DE-CIX Malaysia’s commitment to fostering connectivity that transcends geographical boundaries, contributing to the digital ecosystem’s growth across the region.

Insights from Industry Leaders

During the launch event, key figures shared their thoughts on the impact of PIX:

• YB Gobind Singh Deo, Minister of Digital: “PIX represents a significant advancement in our national digital agenda. By localising Internet traffic, Penang is poised to become a magnet for investment and technological innovation, solidifying its role as a major digital player in the region.”

• YAB Chow Kon Yeow, Chief Minister of Penang: “Penang IX is more than just an infrastructure project; it is a cornerstone of our Penang2030 vision. By empowering our citizens with cutting-edge digital tools, we are paving the way for a future where Penang is a beacon of technological progress and economic vitality.”

• Wong Weng Yew, Member of the Board of Management at DE-CIX Malaysia: “With the launch of PIX, we are taking a crucial step towards realising the full potential of digital connectivity in Penang. This initiative will reduce network latency, making it possible for advanced applications such as IR4.0, VR, and IoT to flourish, thereby accelerating Penang’s digital transformation.”

• Ivo Ivanov, CEO of DE-CIX and Chair of the Board of DE-CIX Group AG: “The launch of Penang IX is a milestone in our ongoing mission to build robust digital ecosystems. This collaboration with Digital Penang underscores our shared commitment to fostering innovation, economic growth, and the localisation of digital infrastructure.”

• Ts. Ng Kwang Ming, CEO of Digital Penang: “Penang IX is a testament to our commitment to building a thriving digital ecosystem. By enhancing connectivity and reducing latency, we are empowering local startups and businesses to explore new digital frontiers, contributing significantly to Penang’s digital economy.”

The launch of Penang IX reflects the successful collaboration between DE-CIX Malaysia and Digital Penang, heralding a new era of connectivity and innovation for the region. This milestone sets the foundation for Penang’s future as a leading digital hub, driving growth and transformation in the years to come.